Ecommerce Analytics for InfusionSoft Users

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Users of small business sales and marketing automation platform Infusionsoft now have access to a plugin that posts sales and transation data directly to Google Analytics and Google Adwords in real time. 

The plugin, created by Flare Labs, enables retails to supply Google with data critical to analyzing performance and the optimizing return on advertising spend (ROAS).

Once installed, users will notice their sales data is pre-populated within the Ecommerce section of their Google Analytics account. Users can then see what traffic sources generate the most profitable sales. and which traffic funnels have low profitability, letting the user know which parts of their sales and marketing process needs optimization.

The same transaction data is posted to AdWords. Infusionsoft users can see which ads are generating the most sales, and more importantly, what ads are generating the biggest profits. Online businesses with over 30 transactions a month will also be able to use the Google AdWords Conversion Optimizer, which automatically adjusts ad settings to provide the highest possible return on investment of advertising dollars.


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Web Design Firm 03-11-2013 2:40 PM

Pete thanks for the new info on InfusionSoft and the analytics sharing. Great feature!

Why Does My Mouse Keeps Freezing 12-27-2014 9:02 PM

That looks good, my only reservations is that it's a third party tool, which means the isn't completely secure.

north carolina senior living 06-12-2015 4:59 AM

Now that could be really effective and useful for new entrepreneurs. This could also help those who actually do not know much about SEO and analytics. I think Google has turned into a more real time thing than the internet.

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