From conversion rates, visitor satisfaction, bounce rates and your bottom line, website performance affects everything.
“Nobody likes waiting for a page to load,” said A2 Hosting Marketing Manager Brad Litwin. “We're way too busy, and there is way too much competition to sit and wait for a page to load. If you have a slow site, users are just going to hit the back button on their browser and find your competitor to buy from or get their information from.”
That is why a reliable hosting solution is imperative to a website’s success. A2 believes its newly launched SSD hosting is the answer.
“Our engineers set up testing, so we could compare page load speeds for some of today's most popular software including WordPress and PrestaShop,” said Litwin. “To make the tests as fair as possible, they made adjustments, so the tests were in as real-world scenarios as possible. It turns out that our new SSDs loaded pages up to 300 percent faster compared to standard hard drives.”
Additionally, A2 says its hosting platform has solutions that meet the needs of businesses of all sizes – from personal blogs to full-service solutions.
“It seems like hosting customers are concerned with scalability, that is having to move hosting providers once they outgrow their current host,” said Litwin. “That's never an issue at A2 Hosting. As our customers' sites grow, their hosting solution grows with them.”
Along with the SSD Hosting, A2 underwent a 2012 website redesign.
“When we re-designed our site, not only did we want to make it easy for our customers to select the service that best fit their needs, but we also wanted to show the value included with their account,” said Litwin. “Many hosts compete on price, and I think that's a losing proposition. If someone is looking for the cheapest price, that's not us. If they're looking for a high-performance host who includes tools like free backups, hack scanning, SEO tools and never charges hidden fees, that's us. I think this competitor comparison is a perfect example of the value included with our accounts.”