Retailer Caters to Teen Audience With Relevant Mobile Offerings

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Aeropostale customers are tech savvy and want to engage with their favorite brands on their smartphones, or in-store with tablet kiosks.

Understanding what its fashion-forward teen audience wants, Aeropostale released a new mobile app that will provide a better and more engaging customer experience across channels. Aeropostale incorporated into the new mobile app, powered by mobile and multi-channel technology platform Usablenet, more ways to engage with the brand: including access to branded video content, the opportunity to scan products in-store to receive enhanced product descriptions and customer reviews and a mobile-style guide (pictured) that enables shoppers to build their own outfits right on their smartphones. 

In addition, Aeropostale also expanded its in-store iPad kiosk offering to a number of stores nationwide later this year.

Aeropostale commitment to mobile technology to engage the customer has paid divendends. The following data demonstrates the success Aeropostale has achieved on the channel since partnering with Usablenet: 

- Mobile Web traffic represents roughly 36 percent of overall Web traffic to, up from less than 10 percent two years ago

- Mobile Web traffic to has grown by a total of 167 percent over the last year

- Mobile revenues have grown from 2 percent of the business when Aeropostale launched mobile commerce in June 2010 to over 13 percent today


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1 comment

My Phone Help Desk 07-12-2015 10:47 PM

Targeting the teens in the internet world was a great idea. Especially targeting through giving offers for the mobile phones. That innovative thinking is what every company should need. It can easily attract the teens. The growth of this mobile web traffic amazed me.

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