Author Rank is all the buzz in SEO communities, because it helps companies achieve better online visibility.
With that in mind, Covario, a search-marketing agency, released a point of view (POV) on Google Author Rank and how best to leverage it for SEO. The POV details: what author rank is and why it matters, how to prepare for author rank, author rank concerns and actionable insights.
Let’s look at author rank concerns, as provided by Covario:
Selling an Authorship Account – Google’s Matt Cutts’s response to this is that there is FTC legislation against what he dubbed a “sock puppet” account and that Google has checks and balances to make sure ghost postings aren’t allowed under an authority account.
Author Leaves the Company – Company posts should also include a rel publisher tag to the company’s Google+ account as protection against this event. The article will still carry weight of the author’s authority and could only benefit as the author expands his or her influence in new endeavors.
Author Rank for Bing – Bing relies more on its data relationships with Facebook and Twitter, while also pulling in the enhanced data provided by microformat implementation according to Schema.org.
Comments and Author Rank – Google is looking to align authorship and comments in its weighting of those factors toward Author Rank, so be careful on politically sensitive comments associated by an author of a company.
The rest of the POV on Google Author Rank can be downloaded free from Covario’s website.