Earlier this week, CVS launched an innovative new iPad application for online shoppers that provides them with a detailed, virtual 3D e-commerce experience in the palms of their hands.
With the app, customers can explore a digital version of a CVS/pharmacy store to shop for products or access services from the Pharmacy, ExtraCare, Photo Center or MinuteClinic departments. This interactive pathway provides customers with a personalized shopping experience and brings the virtual drugstore to life, so that they can access it on-the-go, or from the comfort of their own homes.
Some of the features in the app include: enhanced prescription management, access to weekly ads, an online and mobile Photo Center and a catalog-style shopping experience.
“The new CVS iPad app provides the millions of customers who visit CVS.com on a tablet device each month with a virtual feeling of visiting their neighborhood CVS/pharmacy from their homes or on-the-go,” said the company’s Senior Vice President and Chief Digital Officer, Brian Tilzer.
The development of this new e-commerce application marks one of the first times that a major retail brand has released a virtual 3D store for a mobile device. But as mobile shopping, particularly on tablets, continues to rapidly gain popularity among consumers, it seems safe to expect to see these kinds of digital storefronts proliferate, especially from major large-scale retailers that have the technology and development teams to create them.
What do you think about virtual storefronts? Would you like to see them become more commonplace in mobile e-commerce? Let us know in the replies!