A new report from iContact is shedding light on how small and mid-sized businesses use email as a marketing strategy.
The Small and Midsize Business Email Marketing Survey 2013 Report, which was commissioned by iContact and was conducted by Edge Research, reveals email is still among the most popular digital marketing strategies. In fact, the report found that 56 percent of businesses plan to increase their use of email marketing in 2013. On average, businesses currently spend 15 percent of their marketing budget on email.
Moreover, the report found that businesses are more likely to integrate email and social activities than any other marketing channel. Sixty-four percent of businesses, for example, coordinate their email marketing with their social marketing strategies.
“Email marketing has been and remains a primary marketing lever for businesses,” said Vice President of Digital and eCommerce Marketing, Geoff Alexander. “Social media and other marketing channels have only increased the effectiveness of email marketing.”
Additional insights from the report found that 92 percent of businesses use email to share information about new products and services, while only 72 percent use email to advertise sales and promotions. Furthermore, the study offered some valuable information on subscriber numbers, revealing that most businesses (62%) have email lists of 10,000 or fewer subscribers – with the median list size being about 3,500 subscribers. That being said, 24 percent of small and mid-sized businesses have 1,000 or fewer subscribers, while 21 percent have more than 10,000 subscribers.