A robust social ad strategy means reaching customers on their favorite platforms, and for many curators and online shoppers, that platform is Pinterest.
This is why social technology company 140 Proof recently announced the addition of Pinterest sharing to its native social ad offering. This integration allows brands to increase social sharing and re-pins of their branded visual messages on Pinterest. According to 140 Proof, advertisers can use the new feature to augment existing social ad campaigns that also target sharing on Facebook, Twitter and the Web, or they can run campaigns designed to drive Pinterest sharing at scale.
“Smart brands are focused on growing their social communities, but that process takes time. 140 Proof’s Pinterest solution can dramatically accelerate the rate at which a brand’s content is shared on Pinterest and immediately boost their exposure on this fast-growing social network,” said John Manoogian III, co-founder and CTO of 140 Proof.
The way 140 Proof’s newest ad feature does this, is by enabling brands to offer highly targeted native social ads, because using 140 Proof’s Blended Interest Graph targeting provides them with the opportunity to pinpoint target audiences for their campaigns and direct them to customized Pinterest sharing screens, where they can pin and spread the brand’s message.
"Pinterest is an ideal platform for consumer brands to express their essence visually while attracting a primarily female audience that is already in the purchasing mindset,” said Karen Renner, Associate Director, Social Media at digital marketing agency VML.