A broad digital footprint and fast reaction time dramatically improves the customer engagement process and provides more Web-based customer opportunities, which is why Workface, a prospect relationship management (PRM) software platform was chosen to optimize the National Association of Realtors’ Web presence, as part of the NAR’s Reach accelerator program.
Workface’s role in the NAR’s digital initiatives is to introduce the personality and personal engagement skills of highly qualified agents to improve the company’s reaction time to online customers.
“Today the real estate buying and selling process begins on the Web,” said Constance Freedman, NAR Vice President of Strategic Investments and REach Managing Director. “Workface represents exactly the type of companies that the REach program was designed to support: a company with high growth, cutting edge technology that connects homebuyers and agents, and one that delivers strategic benefits to the real estate industry.”
A recent NAR study shows that 90 percent of homebuyers searched online during their home-buying process.
“In situations where brokerages want to deliver high-touch, authentic live chat experiences on the Internet, Workface is simply the best solution on the market,” said Workface CEO Lief Larson. “We have a big vision that in the not-so-distant future homebuyers will have a live agent available at every online property listing — essentially the ultimate digital doorbell.”
The way Workface’s PRM works is by sitting in front of a customer relationship management (CRM) application and is used for meeting and greeting customers on the Internet and for assisting them in the early stages of the buying process, according to the company. Additionally, Workface helps companies introduce their customer-facing agents at the digital moment of interest, and greet customers on the web in a more humanized fashion. It can also be leveraged in advertising, social media and search efforts.