YouTube Search Trends in Focus

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Google Trends began adding YouTube search data last month. The change will enable video publishers to more accurately optimize videos for the search engines, but how can marketers use the data?

Researchers will find data to help answer important questions about the naming of videos, the optimal tags, the best descriptions, whether videos should be created for certain target (geographic, demographic) markets, and more. It’s a veritable treasure trove of keyword-level marketing research.

To get started, just head over to Google Trends, enter the keyword and change “Limit to” to YouTube Search. Users are able to see information including the interest over time, the region interest and even related terms. Perhaps the best part is that users can also limit to location, timeframe (the system provides data back to 2008) as well as by category.

Here’s how the “iPhone” and “Android” search terms compare on YouTube (iphone in blue, andriod in red)

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