C-Suite Social Media Guidelines

Posted on

  • email
  • twitter
  • facebook
  • share this

share this


Risk aversion, time constraints, fear of negative feedback and a lack of a social media strategy are the primary barriers to C-Suite social media engagement, according to the respondents of BRANDfog’s 2013 CEO, Social Media Leadership Survey.

The group of 800 U.S. and U.K. employees also overwhelmingly believes that CEOs active on social media can raise the profile of the corporate brand, effectively communicate the company mission and values to employees and partners, attract new talent, and increase brand loyalty and purchase intent.

Unsurprisingly, the roles of the CEO and enterprise stakeholders are changing. Those ready to evolve can benefit from the shift, but to ensure executives aren’t unproductive, uninspiring, damaging to their personal or brand’s reputation or worse, finding themselves jobless, the C-Suite should adhere to certain guidelines.

:: Read More ::

 

 

:: Create a local presence wherever you want to do business. Get a local phone number. ::


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

1 comment

Web Design Firm 04-04-2013 10:38 AM

Most large PR departments are not to keen on the idea of the CEO circumventing them through social media.

Add to the discussion!

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter