Social sign-in has been a helpful feature to site owners and visitors alike – it enables visitors to log into a website with existing social profiles, while also increasing engagement levels and enabling site owners to gather valuable information from their site’s new members.
In fact, many developers already use platforms like Janrain and Gigya to implement social sign-in for networks like Facebook and Twitter on their site, and now, both Janrain and Gigya are adding Google+ sign-in to their product suites.
"Google+ Sign-in is a major innovation in social login," said Patrick Salyer, CEO of Gigya. "By adding it to Gigya's Social Login, we're able to help our clients quickly implement the technology so that their users can seamlessly discover and download mobile content and apps and engage with brands across devices."
This update allows clients of Janrain and Gigya to not only add a new trusted authentication to their apps and sites, but also offers a feature that promotes mobile application discovery. For example, when users log into sites via Google+, the site can prompt visitors to download related Android apps with over-the-air installs, which helps to increase content and brand engagement across devices. Moreover, consumers who sign-in with Google+ will be able to share content to Google+ through a new Interactive Posts feature.
“Consumers place a significant amount of trust in their online identity providers, which is why social login is so popular. We’re pleased to see Google trending in a positive direction,” said Larry Drebes, CEO of Janrain. “The integration of Google+ Sign-In is a significant milestone in our efforts to offer the broadest range of technology support so our customers, such as NPR, HSN and Universal Music Group, can capture key profile data that allows them to improve customer engagement and marketing.”