Email marketing provider GetResponse has released several enhancements to its Autoresponders feature.
The new product, aptly named AutoResponders 2.0, actually replaces GetResponse's previous “Follow-Ups” feature. The new feature includes two categories (different types of autoresponders) – time-based autoresponders (also known as drip campaigns) and event-based autoreponders.
GetResponse’s time-based autoresponders enable marketers to create unlimited messages per cycle, schedule delivery of multiple messages on single days, schedule messages for immediate delivery or with a delay, specify the number of hours to delay, specify the day of the week and more.
The event-based autoresponders mimic the logic of one-to-one email correspondence as they can be triggered in response to user behavior. Some of those behaviors include clicking a link, opening an email, changing a custom field, completion of a goal, even birthday messages.
“To be successful online, SMBs need to build customer relationship with consistent, relevant and regular communications,” said GetResponse Founder and CEO Simon Grabowski. “With Autoresponders 2.0 marketers can use automation to maintain ongoing 1-to-1 communication effortlessly.”