Mobile Searches Lead to Conversions Within the Hour

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Just how big of a game changer is mobile? Really, really big (as if you didn't know) according to a new study from iAcquire and SurveyMonkey

The research exposed several interesting insights about how consumers search on their mobile devices, what they actually do when searching on mobile (their specific behaviors), and some standard demographic information. What is most interesting from the report however is the data that relates to the effectiveness of mobile searches. According to the study, 70 percent of mobile searches lead to action on websites within one hour. 

Some additional highlights from the study include: 

- 40% of people will choose another result if it is not mobile friendly.
- 40% of searches are conducted while users are watching television.
- 45% of users 18-29 use mobile search daily.

 

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3 comments

Umre Turları 04-09-2013 4:30 PM

thanks for sharing Pete Prestipino. its good informations lol :)

ClicksCrazy 04-09-2013 5:46 PM

Again, very good info to present to clients. Your website HASto be responsive or have a mobile version (if warranted).

ClicksCrazy 04-09-2013 5:48 PM

Google places will continue to be a huge player for localized businesses. Especially in the service industry.

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