Just how big of a game changer is mobile? Really, really big (as if you didn't know) according to a new study from iAcquire and SurveyMonkey.
The research exposed several interesting insights about how consumers search on their mobile devices, what they actually do when searching on mobile (their specific behaviors), and some standard demographic information. What is most interesting from the report however is the data that relates to the effectiveness of mobile searches. According to the study, 70 percent of mobile searches lead to action on websites within one hour.
Some additional highlights from the study include:
- 40% of people will choose another result if it is not mobile friendly.
- 40% of searches are conducted while users are watching television.
- 45% of users 18-29 use mobile search daily.