Social login is one of those technologies or tactics that have been a truly meaningful development for Internet businesses.
By enabling users to log in to adigital property with the credentials they use from popular services such as Google or Facebook, (or LinkedIn, Twitter or Yahoo) it is possible to remove - or at least reduce - a rather significant barrier to the conversion process - getting users to turn over at least some of their personal information. For this reason, it's important to stay on top of any data available about usage patterns.
Janrain, a provider of social login features, has released information for the first quarter of 2013 and the results are quite interesting. The data shows that Facebook currently leads as the most popular identify provider for social login. Facebook did lose some ground to Google for the second straight quarter though. Facebook however has remained the most popular choice for nine (yes, nine) consecutive quarters which is impressive by any measure. If Facebook usage is falling as many suspect though, there could just be an end to the social network's rein.
Janrain goes into detail about the login trends for specific industries - from music and entertainment to consumer brands and retail sites.