The popularity of social commerce hasn’t slowed down, instead, first quarter data from Facebook shopping cart application Ecwid shows that this trend has seen significant year-over-year growth.
The data reveals that merchants leveraging the Ecwid platform have seen orders grow by 37 percent in their Facebook-based stores compared to the same period last year, as well as a 26 percent increase in sales.
The merchants included within this research maintain stores both on a website and on Facebook. According to the data, these merchants’ Facebook-based sales saw a 25 percent year-over-year increase, making up 10.3 percent of the merchants’ total online sales.
“We’re seeing an increasing number of our merchants open online stores on multiple sites – like their website, blog, mobile site and a Facebook page,” said Jim O’Hara, president of Ecwid, Inc. “We believe retailers should be able to sell anywhere their customers wish to shop online, not just on a traditional website store, eBay or Amazon. Retailers should have multiple online storefronts to reflect where their target customers look for products. In fact, some of our most successful merchants derive 50 to 80 percent of total online sales on Facebook, as they learn how to work the developing social commerce marketplace.”
This research suggests that consumer-shopping behavior is becoming increasingly more social. In fact, many shoppers are using social networks like Facebook and Pinterest as a way to discover products instead of traditional search, which has resulted in more merchants deploying multiple storefronts to reach this customer segment.