Balancing business and baby is tough. And while there is no secret to how moms do it, getting support from qualified sources is a key ingredient to success, just ask "Momtrepreneur” Nicole Ropp (pictured).
After Ropp’s baby was born with very sensitive skin, she created a natural skincare line that was safe and effective. Tender Leaf Natural Products was born and Ropp needed an efficient and easy way to market her product and drive business growth, which is where Bigcommerce came in. With zero online merchandising experience, Ropp needed her e-commerce platform provider to offer comprehensive customer support, which allowed her to grow her business while also being able to focus on being a mom.
“I started researching ecommerce platforms online and checked out all of the major vendors,” said Ropp. “What has impressed me most about Bigcommerce is their customer service. It’s rare to find a company these days that truly values the client like Bigcommerce.”
Bigcommerce got Tender Leaf Natural Products running in one day. The site clearly utilizes many e-commerce best practices including strong calls-to-action, free shipping on orders more than $50, reviews, social media integration, coupon codes, email sign-ups for promotions, FAQs and the list goes on.
Ropp attributes the learning of best practices to Bigcommerce’s success squad (their professional services team), because of ongoing sessions with her rep who educated her on how to build her store and brand.
“They taught me how to develop a marketing strategy, how to use SEO tools to get my store ranked highly on Google, how to use social media (Twitter and Facebook) for selling and marketing, how to integrate applications like email marketing and how to identify and measure my key business metrics like traffic and sales,” said Ropp.
Ropp is also learning the value of testing. The site prominently displays an “Instant Coupon” feature, which Ropp uses to collect email addresses. The recipients get a monthly coupon or additional coupon codes, which are rotated for different customers.
“Repeat customers seem to love it and they definitely come back,” said Ropp. “Although it’s hard to tell if it's garnering any new business, but I'm working on social sharing options (Facebook and Twitter) for the coupons which should help collect new business.”
See how other moms are making an impact on the Web, here.