In the next few years, smartphone commerce is expected to represent 9 percent of all e-commerce sales, according to Forrester Research’s U.S. Mobile Retail Forecast, 2012-2017. The need to create a branded mobile shopping experience to reach this growing market is a concern for today – if not yesterday.
With this in mind, Commerce Guys, creators of Drupal Commerce, announced the launch of its Commerce Mobile, which is a native cross-platform mobile app that brings engaging online shopping experiences to consumers on any mobile device. The company touts the native app’s ability to integrate quickly and seamlessly with established Drupal Commerce websites, creating one unified backend to eliminate the need for redundant maintenance.
“The migration to mobile Web browsing and mobile shopping is an undeniable facet of modern e-commerce, and consumers increasingly expect a great experience across platforms,” said Mike O’Connor, Commerce Guys founder and president, North America. “With Commerce Mobile we bring all of the functionality of established Drupal Commerce stores to mobile shoppers with full, ongoing support to ensure engagement and flexible functionality is not sacrificed on mobile platforms.”
The way it works is that Commerce Mobile connects the app’s functionality with existing e-commerce sites. Content from the site automatically adapts to suit the screen of mobile shoppers’ phones or tablets. The new app also connects user accounts so a customer’s cart and order history is synchronized between the two channels.
Other features of Commerce Mobile include:
- Product browsing through taxonomy catalog or faceted search
- Product displays with full attribute support
- Shopping cart management and simple wish list to synchronize shopping carts
- Login/account management and viewed products and search history browsing
- Front-page dashboard with image slider for promoting deals, content or products
- Forum-based support for the app