YouEye is looking to make a splash in the testing industry.
The company, which was the winner of 2012’s Launch Conference Best Technology 2.0 Award, is an online user research platform that features remote usability testing with emotion recognition. As the company recently raised $3 million, it looks to disrupt costly and slow in-person user testing.
The platform features webcam and audio recording, which allows companies to view participants as they browse through sites and listen to spoken feedback. Since testing is remote, participants can take studies at any time and in any environment. Additionally, the Emotion Recognition functionality is trained on a dataset of 50,000 micro-expressions, which allows it to accurately identify when a user’s facial expression aligns with a variety of feelings, including happy, surprised, puzzled, disgusted, afraid and sad.
Furthermore, YouEye has its own participant pool, which chooses participants to complete studies based on the specific demographics that the tester desires. For example, companies can select the demographics of their ideal tester, including age range, gender, education level and income.
In addition to recent funding news, YouEye is launching Insite, which is a new product that delivers automated user experience insights. Companies can use this product to prompt site visitors to take a study, and capture full webcam video and audio from those who participate. To enable this feature, companies are required to insert a single line of code on their site. However, it is important to note that Insite is currently in Beta, and companies interested in trying out this tool must request an invite here.