Rewarding consumers for positive behaviors (e.g. purchases, social activity, etc.) is a win-win for brands and customers. To take advantage of the many benefits of loyalty and engagement programs, however, companies must transcend paper punch cards to offer comprehensive SoLoMo (social, local, mobile) offerings, as do the four big-name brands discussed in this article.
So what does a brand have to gain? CrowdTwist, which powers the loyalty programs of such brands as Pepsi, the Miami Dolphins and FOX, for example, reports that multi-channel loyalty programs increase the average order size by 35 percent, while increasing repeat purchases by 36 percent.
Companies looking to explore software solutions to begin (or enhance) their own programs, can look to the aforementioned CrowdTwist, Perka, PunchTab (discussed below), NextBee, Shopkick (also discussed below) and myriad other advanced platforms to address (e.g. engage, analyze, optimize) the different touch points its consumers connect with them on.