Managing local market information internally and building hundreds of local Web pages manually can make a company feel up a river (err…rio) without a paddle.
So, when Health Testing Centers, which provides access to medical testing at thousands of medical labs across the country, needed a cost-efficient solution and a local page builder that could scale to all of its targeted geographic markets, while providing a consistent customer experience across the various devices people use to conduct local search online, it turned to Rio SEO, according to its Chief Executive David Lovely.
The Florida-based company recently announced it will deploy Rio SEO’s local search automation solution to help enhance its multi-location, organic search visibility nationwide.
Rio SEO VP of Local Search Solutions Bill Connard reports Health Testing Centers will leverage three key platform features to build 1,000 local and mobile landing pages, drive local search engine optimization results and refer more consumers to its testing facilities. The first is automating local landing page optimization with “hyperlocal SEO” targeting.
“Adding hyperlocal geo modifiers to on-page SEO elements gives local businesses and service providers a local relevancy factors that allow them to rank in organic search results in specific markets where they do business for geo-modified search terms like in the case of Heath Testing Centers a term such as ‘blood tests san diego,’” said Connard.
“By creating locally optimized landing pages other local service providers can also achieve organic rankings for geo-modified search terms, for example in the case of a national sporting goods retailer with stores in local markets nationwide ‘sporting goods san diego,’” Connard continued.
The second key feature Health Testing Centers will utilize is click and search activity analytics with insights into the main drivers of consumer conversions (e.g., percent of conversions originating from searches on mobile vs. desktop devices). The third is mobile Web page building to address the growing number of mobile device users searching for local testing centers.