Mobile, tablet, social, in-store and on the Web, savvy retailers and etailers are strategizing and optimizing the customer experience on every channel. When consumers shop, however, they don’t think in channels. They think of a brand as a cohesive unit regardless of how they interact with it.
In other words, consumers are already thinking omnichannel, but many business systems are designed with inherent disconnects between channels, and since most merchants lack the IT expertise there’s a kink in the commerce chain – enter NetSuite.
NetSuite’s bread and butter is its single platform, used by 16,000-plus organizations worldwide, which delivers accounting/enterprise resource planning (ERP), customer relationship management (CRM), professional Services automation (PSA) and e-commerce—in a single, integrated, out-of-the box business management software solution.
A few of the key benefits of NetSuite includes real-time business intelligence that’s personalized for every employee, a 360-degree view of customers, order management and more.
The latter, order management, is what Branden Jenkins, GM of etail/retail for NetSuite, believes to be the heart of omnichannel. Order management is also the subject of recently announced news that involves Demandware and Magento. Retailers and “e-tailers” using these solutions can now meet the growing customer demand for a unified, omnichannel commerce experience thanks to integrations with NetSuite Order Management.
NetSuite Order Management includes key functionality such as multi-location inventory management, automated and customizable approval management, advanced pick, pack and ship, real-time inventory monitoring and demand planning.
Hanover Direct is one of the many early adopters of the Demandware-NetSuite integration. Their goal was to achieve greater speed, efficiency and accuracy in order processing, while eliminating the manual work required with multiple siloed solutions.
According to a joint statement, by rolling many of its operations onto the single, integrated NetSuite platform, Hanover Direct is minimizing what was a hairball of dozens of point-to-point integrations that were difficult and costly to maintain, slowed business processes and could not support business transparency.
“NetSuite Order Management and our Demandware-powered e-commerce storefront give us the real-time order management capabilities we need to deliver the omnichannel commerce experiences our customers demand,” said Jeffrey Rosenholtz, CIO at Hanover Direct.
These integrations with Demandware and Magento are just some of the news coming out of NetSuite, which in May acquired OrderMotion to strengthen its system and bring in its talent – a group that thinks, strategizes and executes order management 24/7. NetSuite also bought Retail Anywhere, of which the previously mentioned Jenkins was the former CEO. With all the integrations, acquisitions and omnichannel focus, it's easy to see why NetSuite is enjoying rapid growth - in the tune of 70 percent - in the etail/retail space.