If any department feels the pressure to prove their worth, it’s social media teams. Since social media is still a relatively new channel – when put head to head with more traditional acquisition and retention tools and tactics – those responsible for its success better have proof it works.
With Spredfast’s, an independent social marketing software provider, newest release, its giving social media teams the tools they need to boost program performance and link their activities to the bottom line.
General availability for Spredfast’s “Business Impact” release is available now. This is a major update to its popular social media management system (SMMS), as it turns the platform into a central hub for executing and analyzing all social activities. With the Business Impact release, Spredfast customers will be able to manage their paid, earned and owned media programs from one platform – at their desks or on the go – and have total visibility into the performance of these programs at every level (see Spredfast insights below). Additionally, fully exportable graphs allow users to create and distribute the reports that teams and executives want to see on a regular basis, such as best-performing campaigns, conversations and content or peaks, valleys and engagement trends.
As for how the Business Impact release lets social media marketers prove to stakeholders that their efforts are working, let's look to the new Spredfast Social Insights feature. It's a quick, visual and compelling way to show how social is impacting the business. The new Performance Dashboard provides an enhanced level of visibility into the effectiveness of an organization’s overall social program, with analysis of social audience, activity and engagement across all channels. The Message Explorer allows social teams to drill down to the performance of content at the individual message level to gauge what’s working and better understand who’s interacting with their content, such insights include:
• Extensive audience demographics across the networks show how your audience is evolving.
• Deeper audience understanding offers direction for future posts and campaigns to maximize engagement and target audience growth.
Beta customers include HSN, RadioShack and DeVry University. For the latter, social is a primary channel that DeVry uses to engage with its students,
alumni and other key stakeholders. Spredfast's newest platform features allow the college to create unique opportunities to further engage with its community, as well as gain better visibility into its social performance trends and report on the success of programs in a way that matters to people at all levels within the organization.
For more information on Spredfast's Business Impact release, visit www.spredfast.com.