Popular HTML5 Web-publishing platform Wix has launched a new Business Management Apps offering, which enables its user base of more than 37 million people to control business aspects beyond website creation directly from the Wix dashboard.
The Business Management Apps include solutions for driving traffic, handling finances, building relationships and communicating with audiences. This offering helps users reduce the number of tools and service providers they need to manage by allowing them to leverage back office tools in a unified setting.
"Managing your business or brand's online presence is becoming increasingly complex, with an ever growing number of services available to enhance it – not to mention the tools needed to efficiently run its offline aspects. Finding your way in a labyrinth may be easier than staying on top of all of these tools," said Avishai Abrahami, Wix co-founder and CEO. "We're already tackling the simplification of website creation, and are enabling our users to add powerful functionalities by integrating third party web-apps to their Wix sites. With the addition of Business Management Apps, our aim is to assist them with the wider scope of running their businesses and brands by sourcing and unifying useful tools in the same dashboard where they already manage their websites."
The first collection of Business Management Apps for the Wix platform include 15 services in three business categories – acquisition, communications and finance. For example, the invoiceASAP app can be leveraged for mobile and Web invoicing, the GetTraffic by Infolinks app helps users increase their traffic and the MightyCall Toll-Free app enables users to create a toll-free number and direct it to existing phone lines. In addition, The Site Booster app allows users to place their site in a variety of directories and business listings, the Facebook Analytics app provides Facebook activity data and the Twitter App Commun.it service helps users increase engagements with influencers and potential customers.
"Wix is providing users value well beyond website creation. Users now have a hub where they can discover and manage critical business applications,” said Paul Hoeper, CEO of invoiceASAP. “For invoiceASAP, this exposes our invoicing platform to a huge number of potential users in exactly the vertical markets we serve. Everyone wins here."