Weather intelligence is an area of technology many are only somewhat familiar with, but it’s as much a game changer as anything happening in the market today.
"Weather has an enormous impact on retail businesses' operations, inventory decisions and ultimately sales," said Jamie Tedford, CEO and founder of Brand Networks. "However, retail marketers have lacked real-time and hyper-local advertising vehicles to make weather intelligence work at scale. "
Tedford’s Brand Networks recently partnered with Planalytics, a leading source of weather intelligence for businesses. Brand Network’s Social Marketing Stack has been integrated with Planalytics WeatherSmart(SM) Marketing technology to include actionable weather analytics with social media, enabling marketers to tailor strategies based on weather insights.
"We have always provided our customers with advanced weather insights that help maximize the opportunities and minimize the risks presented by changing weather," said Frederic Fox, CEO and Co-founder of Planalytics. "Now, we're able to help them translate this intelligence into smart social media and marketing decisions which drive exponential sales in-store and online."