Making It Rain with Social

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

Weather intelligence is an area of technology many are only somewhat familiar with, but it’s as much a game changer as anything happening in the market today.

"Weather has an enormous impact on retail businesses' operations, inventory decisions and ultimately sales," said Jamie Tedford, CEO and founder of Brand Networks. "However, retail marketers have lacked real-time and hyper-local advertising vehicles to make weather intelligence work at scale. "

Tedford’s Brand Networks recently partnered with Planalytics, a leading source of weather intelligence for businesses. Brand Network’s Social Marketing Stack has been integrated with Planalytics WeatherSmart(SM) Marketing technology to include actionable weather analytics with social media, enabling marketers to tailor strategies based on weather insights.

"We have always provided our customers with advanced weather insights that help maximize the opportunities and minimize the risks presented by changing weather," said Frederic Fox, CEO and Co-founder of Planalytics. "Now, we're able to help them translate this intelligence into smart social media and marketing decisions which drive exponential sales in-store and online."

Login To Comment

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up


Clash of clans gem hack 05-14-2015 11:05 AM

Most of the people do really rely on those programs and programs as well as they can be found everywhere (mobile phones, computers, etc, etc...) but they are not always 100% correct.

Marvel future fight hack 07-31-2015 8:18 PM

Many tools on google search but most of them are not working. I tried more than 10 tools to get the true one.

Add to the discussion!

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920