Constant Contact has teamed up with Network for Good to make it easier for nonprofits to promote and manage their fundraising campaigns.
The partnership integrates Network for Good’s DonateNow fundraising tool with Constant Contact’s email marketing tool to provide nonprofits with an easier way to create, promote and manage fundraising campaigns. The integration offers contact management between the two tools, allowing donors to join a nonprofit’s email list directly from the DonateNow donation page. In addition, nonprofits can create segmented email lists based on their different DonateNow pages and sync them to Constant Contact.
“We look for integration partners who bring real value to our customers. Given that we work with more than 100,000 nonprofits, Network for Good’s commitment to nonprofit success coupled with its DonateNow tool and focus on best practices made it an obvious fit with Constant Contact,” said Joel Hughes, senior vice president, strategy and emerging businesses, Constant Contact. “We’re confident that by combining online fundraising and email marketing, our nonprofit customers will be able to create even more efficient and effective fundraising campaigns.”
It is important to note that the integration gives nonprofits access to Constant Contact’s full set of email services, including support, personalized coaching and analytical tools. The integration is possible through Constant Contact’s AppConnect Program and Development Platform, which includes open APIs that allow developers to create and market third-party applications.