Programmatic video ad platform BrightRoll has partnered with Nielsen to help advertisers increase the efficacy of their campaigns.
Now integrated with the BrightRoll console, Nielsen's Online Campaign Ratings™ will provide measurement and analytics for the digital video advertising industry and enable BrightRoll to bring new programmatic planning and reporting capabilities to market.
The BrightRoll console is the company's customizable user interface for planning, executing and optimizing digital video advertising. The recently announced integration with Nielsen will give users (advertisers) of the programmatic video platform an opportunity to understand the ROI of their digital video campaigns through the use of TV-comparable metrics.
"With Nielsen Online Campaign Ratings data in the BrightRoll console, advertisers are finally able to validate the effectiveness of their digital video campaigns across online and TV in real-time," said Tod Sacerdoti, CEO and founder of BrightRoll. "This strategic agreement enables us to more deeply integrate Nielsen's unique measurement and technology capabilities into our platform, and we'll be working closely to roll out innovative offerings that enhance productivity and performance."