6 Cover Photos That Are Better Than Yours

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A brand’s Facebook cover photo is like a free billboard.

If a company can get current and prospective customers to “drive by,” its cover photo can tell passersby a lot about its products, services and culture. Getting a cover photo right, however, is tough. There’s a lot that marketers want to say in a small space. Trying to jam everything about a company in an 851 pixels x 315 pixels area, however, is the wrong approach. 

Instead, a successful cover photo is one that is creative, current and complements a Page’s profile picture. Here are six cover photos that are (likely) better than yours. 


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1. Act-On

Why It Works: Act-On continually shows a commitment to educating its customers – from its whitepapers to its webinars. Its cover photos echoes that focus by promoting its Center of Excellence. Additionally, the green in the cover photo matches the green in its logo that is used as Act-On’s profile picture. Finally, the cover photo is on-trend, as the “chalkboard” look is "in." 

2. The Simpsons

Why It Works: Nobody expects this long-running cartoon to be serious and its Facebook cover photo reflects the show’s personality. Even better, the designer has completely aligned the cover photo and profile picture to make it one cohesive unit. Perhaps the only downfall, however, is that when marketers comment on posts from the Page's admin, the profile picture seems incomplete, especially since parts of Homer’s arms are being cut off. 

3. Perfect Foods Bar

Why It Works: As a family owned and operated business, Perfect Foods Bar’s cover photo represents those family values (according to its website there are even more siblings than those pictured). Additionally, like The Simpsons cover photo, it perfectly pairs with its profile picture. Another positive element of Perfect Foods Bar’s cover photo is that, as a growing brand, it showcases its product line without overwhelming the viewer. 

4. Chiptole

Why It Works: It’s difficult to argue with a good food shot, but Chipotle’s cover photo also works because it perfectly highlights its top-selling menu item and in only three words (Farm to Face) states its stance on using responsibly raised meats and produce. What’s more, the color choice used for “Farm to Face” matches the colors in Chipotle’s logo, which is used as its profile picture. 

5. Best Western

Why It Works: Receiving 1 million Facebook likes is kind of a big deal. Best Western celebrates this milestone with an updated cover photo thanking fans and announcing upcoming promotions (a reason for even more fans to like them). 

6. Michael Kors

Why It Works: With less going on than many of the other cover photos included here, the Michael Kors cover photo works for a fashion brand. The cover photo looks like an editorial in a magazine and complements the profile picture andn includes a clear shot of the Michael Kors purse on the woman’s shoulder. 


What's your favorite Facebook cover photo? Let us know in the comments below!

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24 comments

First Class Code 04-09-2014 3:00 PM

Beautiful. This has inspired me to work on a new cover photo for my page.

JasonT 04-09-2014 3:00 PM

I thought FB didn't allow so much text on the cover photo like Perfect Foods Bar has?

PaulS 04-09-2014 3:05 PM

I think Jason is correct; my understanding is the header can't look like an advertisement?

MichaelH 04-09-2014 3:12 PM

Act On- web address on a cover is a violation of Facebooks TOS.  Better hope they don't ban your account.

MichaelR 04-09-2014 3:13 PM

@JasonT: I immediatey remembered the same policy.  I looked it up, and it seems Facebook has changed it's tune to "anything goes" as long as it isn't deceptive.

SteveP 04-09-2014 3:17 PM

I also remember seeing that too that you were not allowed to use the space for advertising and I think a lot of people have avoided pushing the limits since you never know if Facebook will delete the content, lock you out of your fan page or your personal account for a time duration.  I know for us, we just post information about our current edition interviews. I know you were not allowed to advertise your domain or contact information either.

Michael W 04-09-2014 3:17 PM

Like the text in the header.  Still partial to mine @ www.facebook.com/barringtonhallyachtcharters.

Administrator 04-09-2014 3:19 PM

Updated Cover guidelines: All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines.

XavierL 04-09-2014 3:23 PM

You can't have text in the cover picture and you can't have a website adress either. You can't have CTA in the cover... All of those are violations of FB policy...

Amberly Dressler 04-09-2014 3:32 PM

Thanks for commenting Xavier. In the ever-changing world of social media, Facebook updated its policy last year. Here's a good roundup about the changes: http://wsm.co/1qsqsMY. It may have some marketers worried about changing theirs, but like Michael said, as long as they are not deceptive (or misleading or infringing on anyone's copyright), there's a lot more leeway when it comes to cover photos.  

SteveP 04-09-2014 3:38 PM

Ok, so at least we fall into those guidelines www.facebook.com/gaycalgary

We switch out the images every month so the April stuff will replace the March edition content here shortly.

StevenT 04-09-2014 3:43 PM

Great ideas and discussion.  FB changes their position and stance like Mother Nature changes Idaho weather.  Right now it's okay to do this kind of cover; next week or month it might not be okay.  A lot may depend on how many folks get too carried away.  Sometimes the "10 percent-ers" ruin it for everybody else.

MicheM 04-09-2014 5:28 PM

@Michael W - I like your cover!

here's mine

www.facebook.com/greenweddingrings

MicheM 04-09-2014 5:30 PM

I appreciate seeing these "pro" covers and other smaller company, non-corporate brands.  Thanks.

Tyson Downs 04-09-2014 5:48 PM

I'm all for a great, professional cover photo. I always make sure I get one set up for my clients on FB/Twitter/Google +, etc. It can really differentiate you from the competition.

HughK 04-09-2014 9:01 PM

I think my personal one is pretty cool:  www.facebook.com/hughkallen

JessicaG 04-10-2014 8:14 AM

I like how some of the examples aligned the cover and profile pictures. I may search to see if there's a template of some sorts for doing this.

Thanks to all above who shared their links -- Hugh and Miche -- both of yours are very creative. Michael W -- now I want to go on vacation :) Appreciate the updated policy info as well. Thanks Amberly.

WinstonB 04-10-2014 2:56 PM

I hate to be negative but that Chipotle photo is a terrible food photo.

CrystalA 04-10-2014 5:23 PM

Facebook updated their cover image guidelines a few months ago. They lifted the 20% text rule - anything goes now as ling as it isn't deceptive.

JeffH 04-11-2014 5:18 AM

What is "Chiptole"?

JeffH 04-11-2014 5:18 AM

What is "Chiptole"?

MichèleR 04-11-2014 12:19 PM

Get updated. Facebook "now" allows text on the cover photo. Instead of saying, "I thought...." or a violation of FB terms, check it out for yourself, read, then visualize your cover photo. FB & other social media outlets change their thinking over time, much like tge weather.

JackB 04-11-2014 6:35 PM

Out of curiosity, why would text or a web address on a cover photo image have ever been a VIOLATION of Facebook terms? That seems especially Draconian. What was the original thinking behind that rule... just aesthetics? It just seems like Facebook would have far more relevant issues to worry about regarding advertising spam, other than coming up with rules and percentages regarding text in "cover photos."

Important Keyword Research Tips 04-16-2014 8:26 AM

You know what? It isn't better than my cover photo, because my cover photo is my family!!

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