With 70 million users as of July 2014, Pinterest has become very important to social media marketers.
While end-users love the platform for its ability to inspire (and organize), digital businesses are turning to Pinterest as a way to sell more products and more often and the network is releasing advertising and analytics solutions to make sure advertisers participation does not go unnoticed.
Until Pinterest releases its own suite of tools to help brand marketers and digital advertisers make the most of the platform, you'll need to put Pinterest to work for you and that means coupling Pinterest initiatives with email marketing is a truly powerful
To help email marketers capitalize on the popularity of Pinterest, consider the following approaches.
- Add a button to the header or footer of emails to lets email recipients know the sender (that means you) is active on the social channel.
- When including images in email campaigns, email marketers can opt to add the "Pin it" button, allowing users to pin items to their favorite Pinterest boards directly from the email.
- Another possibility is to show off popular pins over a certain period of times. This will show off some of your top products and in addition will encourage people to head over to your site to pin some of their faves. It could also push people to buy on the spot after seeing something they really love.
- Finally, another option is to host a contest and use email as the mechanism which drives participation. In exchange for discounts, promotions or special prizes, when you give a customer an incentive to pin pictures on their boards, everybody wins.