--- title: Calls-to-Action on Facebook Business Pages description: Facebook introduced calls-to-action for Pages back in December, and it seems as if the feature is fi... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-25-7859-PM-Apr-10-2023-01-51-04-0245-PM-2-2.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Calls-to-Action on Facebook Business Pages ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) 28 Jan, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/calls-to-action-on-facebook-business-pages](mailto:?Body=https://www.websitemagazine.com/social-media/calls-to-action-on-facebook-business-pages) - Link Copied! ![Calls-to-Action on Facebook Business Pages](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-25-7859-PM-Apr-10-2023-01-51-04-0245-PM-2-2.png) **Facebook introduced calls-to-action for Pages back in December, and it seems as if the feature is finally beginning to show up on the social network.**   The feature enables Page Administrators to drive business objectives by including a call-to-action on the cover photo section of their Page (see image). According to Facebook's [December announcement](https://www.facebook.com/business/news/call-to-action-button), the feature is designed to bring a business's most important objective to the forefront of its Facebook presence. In fact, the calls-to-action can link to any destination on or off Facebook.   With the feature, Page admins can choose from a group of seven calls-to-action, which include "Shop Now," "Sign Up," "Book Now," "Contact Us," "Use App," Play Game" and "Watch Video."   Dollar Shave Club was among the first Pages able to leverage the new feature, and according to the company, its "Sign Up" call-to-action delivered an increase in conversions. It is important to note that Facebook's initial announcement said the feature would be rolling out worldwide in 2015. Pages with the functionality will be prompted by Facebook to add a call-to-action when admins visit the Page.   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Facebookcta-Jan-23-2023-02-30-53-8577-PM-2-1-1.jpg?width=630&height=280&name=Facebookcta-Jan-23-2023-02-30-53-8577-PM-2-1-1.jpg)   ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/social-media/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:34:38.237Z", "datePublished" : "2015-01-28T06:00:00.000Z", "headline" : "Calls-to-Action on Facebook Business Pages", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-25-7859-PM-Apr-10-2023-01-51-04-0245-PM-2-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/calls-to-action-on-facebook-business-pages", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Calls-to-Action on Facebook Business Pages", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```