Responsive Web Design: Hold the Hamburger?

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It's old news that mobile searches tend to lead to immediate action because the majority have local intent. It's new news, however, that mobile-friendliness will now be part of Google's algorithm for ranking websites. What companies choose to do with all of that information is what sets them apart today.

With retail locations in outdoor malls, Tangerine Salon enlisted the help of LightCMS partner Collision Media to provide passersby looking up their salons on their mobile devices an easy way to know what they do, what they specialize in and how to book an appointment immediately – whether online or by phone. 

The third redesign in four years, Tangerine Salon’s new modern responsive website uses full-bleed imagery to showcase its work and locations, as well as utilizes intuitive navigation that appeals to both its young, trendy audience and the typically older high-end Dallas demographic.

For example, through testing Collision Media Co-Founder Tommy Bailey found that not everyone understands what a hamburger icon is (three stacked lines indicating a collapsed menu on a mobile device). Instead, pairing a hamburger icon and the word “menu” guides everyone – regardless of digital savvy – to navigate a site (see image). 


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4 comments

Victorville Web Design 03-09-2015 4:50 PM

My thoughts exactly. As the icon is not widely known adding the word Menu next to it is the best option for now. It will also increase awareness of the hamburger icon meaning which is great!

ReneaH 03-15-2015 2:29 PM

Responsive Web Design, to me, is not an option if you want to reach your customer right now and if you care about being found online. I love that Tangerine Salons is forward thinking and moved on the opportunity of change not the necessity of it.

ClintonGallagher @virtualCableTV 03-15-2015 5:38 PM

Using the hamburger icon is not required. One can also make a case that should a person that lands on the web page cannot figure out how to use it they likely have such low intelligence that they may very well wonder what the word menu is supposed to mean.

Is this the menu where I order my ham and eggs? And yes, they really are out there.

MichaelB 03-16-2015 10:21 AM

Smart people argue that a hamburger or hidden menu is "not responsive" at all.  So are you telling me that a responsive design is totally hiding your ability to entirely navigate the content and a way for your user to find what they are looking for?    The problem is mobiles devices SUCK and screen size is the inherent limitation...as soon as you young people get "old eyes" like me, you'll see what I'm talking about.  We need Holographic 3-d projected screens IMHO that end up with even more real estate than a standard screen.

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