It's old news that mobile searches tend to lead to immediate action because the majority have local intent. It's new news, however, that mobile-friendliness will now be part of Google's algorithm for ranking websites. What companies choose to do with all of that information is what sets them apart today.
With retail locations in outdoor malls, Tangerine Salon enlisted the help of LightCMS partner Collision Media to provide passersby looking up their salons on their mobile devices an easy way to know what they do, what they specialize in and how to book an appointment immediately – whether online or by phone.
The third redesign in four years, Tangerine Salon’s new modern responsive website uses full-bleed imagery to showcase its work and locations, as well as utilizes intuitive navigation that appeals to both its young, trendy audience and the typically older high-end Dallas demographic.
For example, through testing Collision Media Co-Founder Tommy Bailey found that not everyone understands what a hamburger icon is (three stacked lines indicating a collapsed menu on a mobile device). Instead, pairing a hamburger icon and the word “menu” guides everyone – regardless of digital savvy – to navigate a site (see image).