Tumblr Adds CTAs to Mobile App

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Tumblr initially unveiled call-to-actions (CTAs) for its platform back in December, and now the company has made the functionality available on its iOS mobile app.

With the CTAs, buttons are displayed on posts coming from a handful of sites, including Etsy, Artsy, Kickstarter and DoSomething. This functionality enables Tumblr users to take action directly from a post. For instance, posts coming from Etsy display a “Buy” button, while posts from other sites generate different buttons, such as “Browse.”

Tumblr’s iOS app was updated last Friday to include  CTAs, and the Android app is expected to be updated soon.

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