Up or Down? Searches for SEO Strategies

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Google Trends can tell a Web professional a lot about what people are searching for.

This can help marketers create in-demand content, as well as make other business decisions. Website Magazine used Google Trends to see how much the following particular search terms have been entered to test the popularity of different SEO strategies in 2015 (comparing January 2015 searches with November 2015 searches). 

Content Marketing - Up

Local SEO - Up

Keyword Research - Down

Guest Blogging - Down

Technical SEO - Up

Social Media SEO - Down

While this is just a fun look at the volume of searches for different SEO strategies, Google Trends data is pretty telling in regard to what is hot and what is not.


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2 comments

Slab Leak Detection Gainesville 12-29-2015 2:57 PM

I guess our only problem is now, what if our topics of our website are not popular. Its hard to constantly come up with fresh content on mundane topics!

KiranD 12-30-2015 5:56 AM

Well, Surprised to see, Social Media and Keyword Research going Down, because these two are very important SEO strategies, specially keyword research, which helps us putting a base of which it could be a bone-less blog without doing any keyword research.

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