Personalized video engagement platform SundaySky has delivered more than 500 SmartVideos since 2011.
SundaySky’s SmartVideo platform enables brands to deliver personalized videos to consumers in real time. The videos are tailored based on a consumer's profile, as well as historical and situational data attributes that are personalized to the individual. Currently, more than 1 million SmartVideos are delivered and proactively viewed by consumers daily on mobile, desktop and set-top devices.
“This 500 million SmartVideos mark is a testament of SundaySky’s commitment to transforming the brand-customer relationship through personalized video and another step toward achieving our vision of a world where personalized video is recognized as the norm for brand-to-consumer communication,” said Shmulik Weller, CEO and co-founder of SundaySky. “The company’s growth mirrors the sophistication of our market and is fueled by the personalized, one-to-one communications that brands depend on to engage with their customers.”
It is important to note that the SmartVideo Platform has evolved from its initial intent to produce product videos and video bills to creating engaging pieces of content that leverage data from customer relationship management (CRM) systems, industry standard billing platforms, product catalogs and data management platforms (DMPs). What’s more, SundaySky notes that its customer retention rate will exceed levels above 90 percent in 2015, which includes customers in the telecommunications, e-commerce, travel, insurance, health care and financial services industries.