Mobile marketing attribution analytics platform AppsFlyer has unveiled a new real-time reporting feature that enables marketers to track the performance of install campaigns.
The feature, dubbed Right Now, showcases real-time install data to provide app marketers with insights into their app’s growth. The real-time availability of the data helps marketers make quick decisions based on campaign performance. In fact, Right Now enables marketers to track campaign performance, optimize campaigns, monitor the impact of campaigns on a per region basis or can be used as a motivational tool by displaying app growth on an Internet-connected TV.
It is important to note that Right Now is the first product from AppsFlyer Labs, which is the company’s new initiative for creating innovative solutions to some of app marketing’s biggest challenges. The initiative is a collaborative effort between AppsFlyer’s product designers, engineers, account success teams and the company’s partners.
“App marketers need real-time information at their fingertips in order to make sure they’re running the most effective campaigns possible,” said Oren Kaniel, co-founder and CEO of AppsFlyer. “Right Now is an invaluable tool that provides a real-time window into an app’s growth so that marketers can quickly and efficiently optimize campaigns on the fly.”
Right Now is currently available to existing AppsFlyer customers and can be accessed through the platform's dashboard. That said, new customers can request a demo or sign up for an account on the AppsFlyer website.