The Time is Now: Personalization in The Age of Contextual Marketing [INFOGRAPHIC]

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No Web professional will argue that personalization doesn't work, but marketers aren't as advanced in this regard as their customers think or expect.

A new study by Forrester, commissioned by SAP Hybris, compared the perspective of 200 marketers with those of 1200 consumers, finding that while two-thirds of marketers rate their personalization efforts as "very good" or "excellent," just 31 percent of consumers reported companies delivered on their expectation of a personalized experience.

So, what's the reason for the gap? The report revealed that most companies still don't have the unified view of their customer that is required for personalization.

The infographic below, which is based on the study, illustrates just how important it will be moving forward for marketers to fix their data challenge to develop more personalized experiences for their audience.


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3 comments

KilianM 01-10-2016 11:55 AM

great infographic ! thanks

Enviro-Equipment, Inc. 01-11-2016 10:39 AM

To me, this infographic underlines the problem with personalization in marketing; we consumers want to be the guarded with less nontargeted ads but few of us are willing to surrender the privacy it takes in order for marketers to get the information they need to give us personalized ads.

Reverse Phone Detective 03-28-2016 2:22 AM

contextual marketing is also good for the brand awareness

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