Google Algo Update (January 2016)

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While the doom-and-gloom crowd predicted a Penguin update before the online shopping season of 2015 and a significant shift in the SERPs as a result, that never materialized (it never does before a holiday). 

Reports emerged over this past weekend, however, that Google did finally roll out an update; not an update of Penguin (which impacts links specifically) as many anticipated, but rather an update of its core algorithm and the impact on search rankings seems to be quite substantial according to early reports.

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Most of us live in a very white-hat world and don't panic at the thought of an update. We're good stewards of our brands (and aren't trying to manipulate ranking and site position through unnatural backlink profiles - or any other grey or black hat tactic). We're playing by the rules and for the most part can be confident that we are immune to the problems others so routinely experience. The same should hold true for this update too.

Change has come though and it will likely bring with it some interesting developments (perhaps greater real-time capabilities) that those responsible for search engine optimization must be familiar with in the coming weeks and months. 

While the exact modifications Google made are not known at this point, Web professionals should commit (if they have not already) to monitoring the SERPs regularly and being proactive about acquiring useful links, developing compelling and engaging content and creating the best possible experience for users. That's the only way to achieve sustainable 'Net success.

Has the recent update impacted your rankings? Share your experience with the Website Magazine community now with a comment below! 

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JacobB 01-13-2016 2:13 AM

Well - hard to answer. I have look at the traffic coming from google and that traffic have only grown over the last period. Actually significant the list 3 weeks.

Coupon Addict 01-14-2016 5:14 AM

I don't think this update will be veru usefull to know for web professionnal, but maybe I can make a mistake

TerryF 01-14-2016 8:23 PM

We have had a 19% increase in Jan over Dec. and about 25% over the monthly average for the year 2015. It will be awhile before we know if its real or not.

Social Media Fans Expert 01-15-2016 8:08 AM

White Hat SEO all the way! Now if we could only get rid of mass spammy links with the touch of a magic button haha.

Natural organic backlinks creation is the only way to not sweat the Google updates.


Showbox 02-17-2016 7:57 AM

something tested ,first half of the queries flew on one site , but the changes are not fixed , that is, all returned to their seats during the week. by the way here's an interesting fact - when your website is in the top , then it seems that the issue consists of remarkable sites , when it is not , it seems that the obtaining of junk

Phone Detective 03-28-2016 1:50 AM

google has slow down their update in 2016

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