Omni-channel demand management solutions provider JustEnough Software has unveiled a new Customer Insights module, which aims to help retailers analyze customer data and turn it into actionable insights for optimizing assortments, promotions and pricing.
With JustEnough’s Customer Insights solution, retailers can switch from traditional product-centric planning to customer-centric planning. The solution helps users analyze customer behavior to understand which customers are the most important to their business, as well as segment and cluster customers to localize and personalize assortments. What’s more, Customer Insights can be leveraged to identify which promotions are the most successful, and to personalize and target promotions.
“Customer centricity has come to the forefront as a critical component of the overall retail planning process – especially as consumer expectations for getting the products they want, when and where they want them continues to increase,” said Malcolm Buxton, CEO & president, JustEnough. “Our solutions were built from the ground up for omni-channel planning and by embracing actionable insights from customer data retailers using our solutions will gain the efficiency, relevancy and agility needed to prosper in today’s omni-channel retail environment.”