Quick Hit: Anchor Text & Google Rankings

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SEO software ahrefs has released an interesting study on the correlation of exact match anchor text links with rankings.

Researchers set out to discover if there was any correlation between the percentage of exact-match anchor text links and partial-match anchor-text links in a page's backlink profile and its ability to rank higher.

Ahrefs found pages that rank higher tend to have a bigger percentage of exact-match anchor text link in the backlink profile and that anchor text links from a variety of different domains correlate with higher rankings in Google.


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1 comment

Showbox 02-17-2016 7:10 AM

Although, now the anchor texts and not the most weight for search engines, as it was previously, however, it is important to know how to use them correctly when performing search engine optimization (SEO)

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