Don't Panic SEOs, That Wasn't Penguin (Yet)!

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If you've seen some position/ranking shifts on Google the past few weeks (and drops or increases in traffic as a result), you're not alone.

Early indications are that the recent fluctuations in the search results are simply Google making core algorithm updates (it makes 500-600 updates each year by the way). The sometimes volatile nature of the changes, however, has driven many SEOs to speculate (often wildly) whether the recent changes weren't actually Penguin-related.

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Google's Gary Illyes, however, did confirm this week that it was a core algorithm update and not Penguin. Many SEOs remain concerned that a Penguin update (the focus of which is links/citations) is ultimately coming though and expect it sooner rather than later. With the holiday shopping season behind us, it's a good time for Google to make that change, and SEOs know it.

As always, if you're pursuing quality relationships with other websites that result in a link, and developing content that is useful to and compelling for your audience, the only way to move on the SERPs is up so... don't panic.

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1 comment

Showbox 02-17-2016 7:15 AM

I understand that. Some people live on income from their sites and are heavily dependent on the vagaries of search algorithms. When Penguin 1.0 and Penguin 2.0 came into effect, it greatly affected those who suffered financial collapse in 2008.

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