The demand for unique, relevant content from both consumers and the channels they find themselves on (e.g. search, social) is high, but creating, curating and circulating content can be a huge undertaking for brands of all sizes.
Not only do companies need in-house writers (depending on an organization they can fall under the titles of content marketers, marketing communications, editors, bloggers, etc.) and possibly outsourced ones as well, but now someone within a company is tasked with being a publisher of sorts. One of the most effective ways companies undertake a content initiative is to actually conduct themselves as their traditional publisher counterparts do, with a clear editorial department and guidelines they must follow and lines they shouldn’t cross.
To help guide brands through the content maze, Website Magazine compiled a checklist for creating, curating and circulating content for enterprises: