The Return of the Browser Wars

Posted on

  • email
  • twitter
  • facebook
  • share this

share this


Two browser-related news stories emerged this week that might just signal the return of the browser wars. 


 SUBSCRIBE to Website Magazine & Accelerate 'Net Success


Google is beginning a roll out of a new update to its Chrome Browser that the company promises will speed up load times. Using a new data compression algorithm called Brotli, page sizes can be reduced by 26 percent more than Chrome's previous compression tool. 

“At Google, we think that Internet users’ time is valuable, and that they shouldn’t have to wait long for a Web page to load,” Google revealed in a September blog post, when it first announced Brotli. “Because fast is better than slow.”

Google (Alphabet), of course, isn't the only technology company concerned with speed of the browser and the quality of the user experience, there are others including Brave, a browser launched this week  that promises to increase page load times dramatically as well by stripping out ads and replacing them with their own (giving publishers a piece of the action as well - 15 percent of revenues go to Brave, with publishers getting around 55 percent or more and ad suppliers receiving 15 percent).   

The new Brave browser is the work of Brendan Eich, the former CEO and co-founder of Mozilla and creator of JavaScript. Brave Software suggested that by removing/blocking underlying processes on online advertising (such as initial signaling/analytics scripts that trigger programmatic advertising,impression tracking and ad-click confirmations), Web pages can load up to 60 percent faster with 20 percent of that increase resulting purely from removing data trackers.

Brave will ultimately insert new ads (through their own brand and agency relationships) based on its own tracking of users' browsing data, targeting those ads based on browser-side intent signals instead of a persistent user ID or highly re-identifiable cookie. 

 

Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

2 comments

Showbox 02-14-2016 2:27 AM

The first popular browser with a graphical interface was NCSA Mosaic, and then for a long time monopolized the market for Netscape Navigator. In 1996, Microsoft released Windows 95 OSR2, which included Internet Explorer 3.0. This point can be considered the beginning of the browser wars ended complete fall of Netscape and the triumph of Internet Explorer, which has taken more than 95 % of the market.

Phone Detective 03-28-2016 2:04 AM

browser war was always there but most populor is chrome and mozilla.

Add to the discussion!

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter