Social media intelligence platform Unmetric has unveiled a new Web app for brands called Track.
With Track, marketers have access to an on-screen visualization of all branded content and new campaigns pulled in real time from a variety of channels, including Facebook, Twitter, Instagram and YouTube. The solution works alongside existing command center products, including visualized data from social listening and publishing tools like Salesforce Radian6, Netbase, Oracle SRM, Brandwatch, Sprinklr and HootSuite.
“Real-time marketing is an important part of the strategy for the global brands we work with. Tools like Track enable us to deliver unrivaled marketplace advantage to our clients,” said Karthik Nagarajan, national director of content and social media at GroupM. “Track completes any social media command center with visual competitive intelligence on brands and provides actionable insights for our own content and campaigns.”
It is important to note that Unmetric Track enables command center teams to track visual content from multiple competitor sets and customize the entire stream based on social channel, geography and industry. In fact, Track goes beyond tracking hashtags and mentions and focuses exclusively on brand content, which provides marketers with insight into what is or isn’t working for competitors as well as notifies them when competitors launch a new campaign.
“As a marketing channel, social media allows brands to inject their voice into virtually any conversation around major tentpole events like the Super Bowl and smaller niche events too,” said Lux Narayan, CEO of Unmetric. “As a marketing signal, social media is increasingly breaking away from itself and providing insights into larger marketing activities. For any brand with a marketing command center, Track will be an essential tool for monitoring what competitors are doing, when they’re doing it and how well it’s working.”
The Unmetric Track Commend-Center Web App is currently offered as a custom tool for individual enterprise brands. Each build is based on that brand’s specific sector and compeititors it desires to monitor.