Q&A site Quora is pivoting in a rather unique direction - enabling companies to pay cash to incentivize answers to questions.
The cash rewards program, dubbed Knowledge Prizes, allow a sponsor to signal that they think a question is particularly important by offering a financial prize for the best new answer.
This will likely encourage topic experts to more actively participate on the network. The best answers to these sponsored questions could potentially win $250 or $1,000 (which Quora calls sort of like a “mini XPRIZE” for knowledge) in exchange for their insights.
A prize winner can keep the money or donate it to charity; initially either Stand Up To Cancer or GiveDirectly.