Cloud-based platform for optimizing Web and mobile applications Yottaa has launched its Customer Experience Index (CEXi), a new index designed to help digital businesses benchmark Web performance and user experience.
The CEXi is a compound index that quantifies the desktop and mobile user experience of a Web application far more accurately than any single metric. The CEXi combines objective, measurable aspects of performance, such as page load speed from both mobile and desktop simulations, with specific weighting calculations to provide online businesses with an overall performance score that simulates the actual feeling, positive or negative, of using their Web applications for a modern, cross-device user.
“A great Web experience has the power to compel users to devote precious time, money, and mental space to a company’s brand,” said Bob Buffone, Co-founder and Chief Technology Officer, Yottaa. “While factors like performance, design, security, and usability each contribute to the result, it’s only when every last aspect comes together to form an experience that you can see the power of the Web at work. Yottaa’s CEXi is a powerful tool in that it enables online businesses to gauge how their Web applications are performing by approximating the experience of the people that matter most, their end users.”