Facebook Expands its Live Video Functionality

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Facebook started testing the ability for people to share live video on its platform at the end of 2015. Now the social network is expanding this functionality to all U.S. iPhone users, with plans to roll it out to the rest of the world in the coming weeks.

To share live video, iPhone users simply need to tap on “Update Status” and then select the “Live Video” icon. From there, users can write a description and choose the audience that they want to share their broadcast with before going live. During the broadcast, users will see the number of live viewers, the names of friends who are tuning in and a real-time stream of comments. Then, when the broadcast is ended, the video will be saved to the user’s Timeline.

It is important to note that Live is also available to public figures and verified Pages, which means that this functionality will likely start being used by more brands as a content strategy. What’s more, Facebook notes that it is working on bringing live video to people using Android phones soon.


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4 comments

Whatsapp for PC 01-30-2016 7:26 AM

It's great to read that Facebook is launching live video functionality. Waiting for it..

MichaelC 01-31-2016 11:13 AM

This sounds good on the surface but it might not go be in reality

Showbox 02-13-2016 12:58 PM

Social network Facebook, despite numerous requests of users, is not going to impose on the resource is a concept of "just dance". Instead, the developers have proposed several new varieties of "likes", with which to Express certain emotions.

Gainesville Commercial Real Estate Analysis 04-14-2016 11:35 AM

As a student blogging about commercial real estate in Gainesville, FL, I think a live Facebook tool would be very practical in helping me engage a younger demographic in my audience.  By incorporating live video streaming, I would be able to reach college students with updates about commercial development near the University of Florida. Often, this is difficult to accomplish because there are low levels of interest in this subject among the younger generation.  However, by combining unique broadcasting with a usable interface like Facebook, I would be able to direct more people to my commercial blog and prompt practical discussions with my peers.

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