In the Web world, the term "engagement" is one of those loosely defined buzzwords that can elicit a collective scratch of the head from digital newbies and seasoned 'Net professionals alike.
While there is no single, undisputed definition, today's enterprises know they must still pursue engagement rigorously. So, what is it exactly, and how can brands create experiences worthy of the time, attention and investment of their audience of existing customers and future prospects? Further, how do they develop experiences that still manage to benefit the bottom line of their enterprise? Simple; focus on forging better relationships.