Accreditation for the Viewability of Video

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Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC).

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MRC accreditation assures advertisers that AdYapper's desktop display and video viewability measurements adhere to the Council's Minimum Standards for Media Rating Research and MRC's Viewable Impression Measurement Guidelines, and any applicable measurement guidelines issued by the Interactive Advertising Bureau.

"Our third-party measurement solution is a critical first step toward the ultimate goal of helping brands separate good from bad media, people, and actions -- tying them to brand-side profits," said Elliot Hirsch, CEO and Founder of AdYapper. "This approach is a next evolution for the digital advertising industry, and working with the MRC has helped us increase these capabilities across all fronts."


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1 comment

Showbox 02-13-2016 12:56 PM

1) Accredited photographer has the right to move without disturbing the spectators in the hall during performances, to shoot without using the flash. To report shooting from the wings and in the back of the stage (no output on stage), in the area of the building reserved for the participants of the festival. Shooting in the dressing rooms is prohibited.

2) Accredited video the operator has the right to set up the tripod with the camera in a convenient place, and so that it does not interfere with the audience, and to take pictures without disturbing the audience and other operators.

3) the Accredited photo and video operators have the exclusive right to be present during performances in the area closest to the stage.

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