Will Adobe Destroy Wix & Squarespace?

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Adobe's Creative Cloud suite is fast becoming the go-to solution for digital designers and enterprises that employ them - and it's only getting more powerful as time goes on.

Adobe released a new website design tool, dubbed Portfolio in late January, and it looks as though it might be a genuine force in the WYSIWYG (what you see is what you get) design solution market, which includes companies including Squarespace, Wix and others.

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Adobe Portfolio, which provides creative professionals a way to showcase their work, offers users a personalized URL, analytics tracking, Typekit fonts and password-protected pages. Adobe also has several canned layouts designers can use to get set up quickly, but Portfolio sites can also be built from scratch. Those currently using Adobe's portfolio sharing tool Behance will have their pages automatically synced. 

For those heavily invested in Adobe’s suite of products, it’s a nice add-on. If you’re not getting what you need or want with another website building tool, Portfolio may be just what you’re looking for.

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Bryon McCartney 02-11-2016 3:52 PM

This article has a severe problem. It totally lacks substance. I've been using Squarespace for years, and I have also used the Behance Pro and now Adobe Portfolio tools. Squarespace provides amazing web design and web-hosting tools for single page mini-sites to full-fledged e-commerce solutions. Comparing Adobe's Portfolio to Squarespace is like pitting a Toyota Yaris against the entire product line of Porsche, BMW or Audi. Not to mention that the sensational headline is complete poppycock. In other words, no, Adobe Portfolio is not in any position to destroy or even come close to affecting Squarespace or Wix. In fact, the recent change will likely see many users abandon the Adobe platform in favor of something more tried and tested and likely to stick around for more than a few years.

Bryon McCartney


TerryF 02-11-2016 6:05 PM

I agree with Bryon McCartney the article totally lacks substance to validate your head line.

Pete Prestipino 02-12-2016 7:12 AM

The argument, and this certainly could have been spelled out a little better, is that Adobe is now building products (albeit only for CS users looking for a specific portfolio-themed presence) that take a more simplified approach to web design (not branding) and more specifically development for a particular type of business/enterprise - just like Wix and Squarespace and the many other offerings on the market have done for years. I think in the next few years you'll see Adobe introduce this same simplified approach to digital design for musicians, restaurants, legal/medical offices, etc. Can't you just see it now? Adobe Open Table? Adobe Garage Band? That's why the title to this article is appropriate - it's Adobe's strength that could ultimately destroy other solutions on the market.

Jamie @ MAWH 04-14-2016 10:20 AM

Adobe Portfolio can't even be mentioned in the same breath as site builders that are as established as Wix or Squarespace. You're comparing a simple app to create portfolios for designers and photgraphers to a website builder that can handle quite complex website builds.

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