Content is (and always has been) an essential element in an enterprise's pursuit of Web success.
While marketers indicate that creating more engaging content is a top priority for 2016, it is difficult to keep pace with demand, and more challenging than ever before to produce quality content, a sufficient amount of content and keep costs down for that content. These problems are being addressed, however, through some rather innovative technology.
Livefyre, a provider of content curation and digital engagement solutions, recently announced the release of Content Hubs, a set of pre-built templates for creating websites (both desktop and mobile interfaces) quickly. The Content Hubs can be used for live events (e.g. conferences, concerts, etc.), social campaigns (e.g. hashtag, voting, etc.), as well as evergreen content that can used for interactive hubs on any educational, lifestyle, product, team, artist, celebrity or branded topic.
“The top three challenges marketers face with their digital marketing efforts in 2016 revolve around content: quality of content, having enough content and the cost of creating content. Livefyre’s Content Hubs solve all three challenges by making it painless to create engaging experiences for their audience,” said Jordan Kretchmer, founder and CEO of Livefyre. “With Livefyre, global brands and agencies now have the leading solution allowing them to design and deploy targeted, relevant and on-brand content that produces higher quality customer experiences and drives real engagement.”