It's incredible to think about the increase in investment into mobile technology the past two to three years.
Mobile engagement solution Scanbuy has added beacon proximity advertising to its product offering, providing an interesting way for brands to connect with consumers when shopping by inspiring purchase ideas in-store and if it comes down to it, offering incentives for buying.
Through a partnership with inMarket, a beacon network for retail locations and venues, Scanbuy is able to capture shoppers’ attention at a critical point in the purchase cycle—when they are in or near a store.
“It is well-established that retailers using location-based services see an uplift in traffic and gain in visit frequency,” said Chai Outmezguine, Scanbuy CEO. “When mobile shoppers are in the stores, they take actions based on the information they find or receive on their phone. Beacon advertising is an ideal complement to the comprehensive mobile marketing services we offer brands and marketers today.”
Coupling a personal shopping assistant with beacons does indeed make a lot of sense for retailers, but it requires end-users (shoppers) actually use those apps - otherwise, there simply won't be an opportunity to market/message to them in-store.